Nudie is the “naked fact on the subject of denim”. Indigo is the existing color that fades and collectively with your standard of living provides denim its nature. The longer they exist then they obtain the more quality. Above and beyond leather, only denim has the skill to age so beautifully – shaped by its customer into a second skin. Jeans are pretty more than mere a piece of garments; a pair of jeans is like a subsequent skin, nude.
New Nudie Jeans is a Swedish finest clothing brand deriving in Gothenburg and a secondary of Syenska Jeans AB, established in 1999 by Maria Erixsson, an ex- employee and AD of Lee Europe and Swedish designer JC. From 2003, the brand had 12 workers, income of 93 million Swedish Kronor and net revenue of 13.6 million kronor. 70% of their income was produced outside of Sweden.
Nudie specializes in rare and pre-washed denim jeans, but the brand’s assortment comprises a lot of additional items of informal clothing & accessories. During 2003, denim jeans included 70% of their entire sales. The company is, next to Acne Jeans, WESC and J. Lindeberg, one of the most winning latest Swedish clothing companies (both nationally & globally); Nudie clothing retails in more than 20 countries.
During the coloring procedure, the natural cotton twist thread is plunged into a number of indigo color baths where it steadily transforms into a deep blue color. As indigo dye can’t be entirely absorbed onto the cotton threads “the color will bleed and become paler as long as the jeans are worn” therefore the expression: “The Existing Color.” It is a rule for rare denim to be left unwashed, but Nudie Jeans is the single brand that has made the no washing philosophy part of its brand uniqueness. The exclusive posture of the men’s denim tag has generated a trendy following among young American men who might otherwise be carefree with trend.